Built for the Pursuit. Anchored in Purpose.

We started TrueLine with a simple idea: gear should do more than work, it should mean something.

TrueLine was born from years spent in the field, on the mountain, and in the workshop. It’s the result of a passion for the outdoors that turned into a calling—not just to pursue wild places, but to equip others to do the same with faith, precision, and purpose.

This isn’t just gear. It’s a legacy.

We believe that when you find your true line—that path you were made to walk—you run after it with everything you’ve got.

For us, that’s our walk with God. The outdoors. Craftsmanship. And a desire to help others do the same.

Our products are field-tested by real outdoorsmen, built in the USA, and created to remove the barriers that make shooting, hunting, and exploring feel complicated.

Join the pursuit. Be part of something built to last.

Our Story

  • Our Vision

    To equip outdoorsmen to leave a lasting legacy of faith, skill, and purpose.

  • Our Mission

    To create purpose-driven, precision gear that equips the pursuit of every outdoorsman.

  • Our Values

    We stand for faith, family, craftsmanship, and gear that’s built to last and made with purpose.

FOUNDER + engineer

Tim Durbin

Husband and father of two, outdoorsman with creative perspective and passion for sharing & taking on new experiences.

FOUNDER + CONTENT CREATOR

Kyle Wheeler

Husband and dad of four with a deep love for the outdoors. Passionate about helping others experience the joy and wonder of God’s creation.