Privacy Policy

Effective Date: August 1, 2025

Welcome to TrueLine Outdoors LLC (“TrueLine Outdoors,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, subscribe to marketing communications, or otherwise interact with us. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Payment information
• Account login credentials
  

Automatically Collected Information

• IP address
• Browser type
• Device information
• Website usage data
• Cookies and tracking technologies
• Referral URLs and browsing activity
  

User-Generated Content

• Product reviews
• Customer feedback
• Messages submitted through forms or customer support
  

2. How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Provide customer service
• Send transactional emails and order updates
• Send marketing emails and SMS messages if you opt in
• Improve our products and website experience
• Detect fraud and unauthorized activity
• Comply with legal obligations
• Conduct analytics and advertising campaigns
  

3. SMS & Email Marketing

By opting into our SMS or email marketing, you consent to receive promotional communications from TrueLine Outdoors LLC.

Message frequency may vary. Message and data rates may apply.

You may unsubscribe at any time:

• SMS: Reply STOP
• Email: Click the unsubscribe link
  

We use Klaviyo and other third-party providers to manage communications.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember user preferences
• Analyze website traffic
• Improve functionality
• Personalize advertising
• Measure marketing performance
  

Third-party tools may include:

• Shopify Analytics
• Klaviyo
• Meta/Facebook advertising tools
• Google Analytics
• Other advertising and analytics providers
  

You may disable cookies through your browser settings.

5. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties including:

• Shopify
• Payment processors
• Shipping providers
• Marketing platforms
• Analytics providers
• Legal authorities when required by law
  

6. Payment Information

Payments are securely processed through third-party providers including:

• Shopify Payments
• Shop Pay
• Klarna
• Afterpay
• PayPal and other future payment providers
  

We do not store full payment card information on our servers.

7. International Users

We may process and store data in the United States. By using our services outside the U.S., including from Canada or Australia, you consent to the transfer of your information to the United States.

8. Your Privacy Rights

Depending on your jurisdiction, you may have rights to:

• Access your data
• Correct inaccurate data
• Request deletion
• Opt out of marketing
• Request data portability
  

California residents may have additional rights under the California Consumer Privacy Act (CCPA).

International users may have rights under GDPR or similar laws.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no internet transmission is completely secure.

10. Children's Privacy

Our website is not directed toward children under 13 years of age. We do not knowingly collect information from children.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes become effective immediately upon posting.

12. Contact Information

TrueLine Outdoors LLC
834 S Perry St Suite F #654
Castle Rock, CO 80104
Email: support@truelineoutdoors.com

Terms & Conditions

Effective Date: August 1, 2025

By accessing or using the TrueLine Outdoors website, you agree to these Terms & Conditions.

1. Use of Website

You agree to use this website only for lawful purposes and in accordance with these Terms.

You may not:

• Violate laws or regulations
• Attempt unauthorized access
• Interfere with site functionality
• Use content without permission
  

2. Product Information

We strive for accuracy but do not guarantee that product descriptions, pricing, or availability are error-free.

We reserve the right to:

• Correct errors
• Cancel orders
• Modify products or pricing
• Refuse service
  

3. Orders & Payments

Orders are subject to acceptance and availability.

Payments may be processed through:

• Shopify Payments
• Shop Pay
• Klarna
• Afterpay
• PayPal
• Other authorized providers
  

4. Intellectual Property

All content on this site including logos, graphics, videos, product names, and media are property of TrueLine Outdoors LLC and may not be reproduced without permission.

5. User Accounts

Users are responsible for maintaining the confidentiality of their accounts and passwords.

We reserve the right to terminate accounts for misuse or violations.

6. Limitation of Liability

To the maximum extent permitted by law, TrueLine Outdoors LLC shall not be liable for indirect, incidental, special, or consequential damages arising from use of the website or products.

7. Disclaimer

Products are provided “as is” without warranties except where expressly stated.

Outdoor activities involve inherent risk. Users assume responsibility for safe and lawful use of all products.

8. Arbitration & Governing Law

These Terms are governed by the laws of the State of Colorado.

Any dispute arising from these Terms shall be resolved through binding arbitration in Colorado, except where prohibited by law.

Users waive participation in class-action lawsuits.

9. International Use

Customers accessing the site from outside the United States do so at their own risk and are responsible for compliance with local laws.

10. Contact

TrueLine Outdoors LLC
support@truelineoutdoors.com

SMS Marketing Terms

By opting into SMS communications from TrueLine Outdoors LLC, you agree to receive recurring automated promotional and transactional text messages. Consent is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

Reply:

• STOP to unsubscribe
  

We are not responsible for delays or failures in message delivery. Supported carriers may vary.

Your information will be handled according to our Privacy Policy.

Return & Refund Policy

Returns

We accept returns within 30 days of delivery.

Items must:

• Be in usable condition
• Include original packaging where applicable
• Customers are responsible for return shipping costs unless otherwise stated.

Non-Returnable Items

The following items are final sale:

• Blemished products
• Clearance items
• Customized products
• Gift cards
  

Refunds

Refunds are processed after inspection and approval of returned items.

Original shipping costs are non-refundable unless required by law.

Refund timing depends on your payment provider.

Exchanges

Exchanges may be approved based on inventory availability.

Damaged or Incorrect Orders

If your order arrives damaged or incorrect, contact us within 7 days at:
support@truelineoutdoors.com

One-Year Limited Warranty

TrueLine Outdoors LLC warrants eligible products against defects in materials and workmanship for one (1) year from the original purchase date.

This warranty applies only to the original purchaser.

Covered

• Manufacturing defects
  Material failures under normal use
  

Not Covered

This warranty does not cover:

• Normal wear and tear
• Cosmetic damage
• Misuse or abuse
• Improper installation
• Unauthorized modifications
• Accidents
• Products labeled “blemished”
  

Warranty Claims

To submit a claim, contact:
support@truelineoutdoors.com

Please include:

• Order number
• Proof of purchase
• Description of issue
• Photos if applicable
  

Remedy

At our discretion, we may:

• Repair the product
• Replace the product
• Issue store credit
  

This warranty is non-transferable.

Limitation

To the fullest extent permitted by Colorado law, this warranty is exclusive and replaces all implied warranties where allowable.